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Monday, May 31, 2010

Royal Asscher Selects Reena Ahluwalia to Create New Designs for Stars of Africa Collection

Toronto jewelry designer Reena Ahluwalia will create five new jewelry designs for Stars of Africa Royal Asscher jewelry collection. The new  pendants, necklaces and earrings will complement the collection’s half-dome, floating diamond ring that was first unveiled about a year ago.

Royal Asscher will debut the new pieces at the JCK Las Vegas jewelry trade show, which opens June 4.

“Reena designs with immense precision and fervor, a perfect stage to continue the Royal Asscher legacy of gemological excellence and innovation,” the Amsterdam-based diamond company said.

“Royal Asscher has a legendary history of innovation and an unblemished ethical record in the diamond world,” Ahluwalia said. “As a jewelry designer, there is no greater motivation for me than to be able to contribute to positive social changes through my art and the ideas it spreads.”

The jewelry consists of full-diamond globes encircled by orbit-like elements. The globes spin to symbolizing earth's rotation while the free-floating diamonds represent the shining spirit of people. These orbits signify education, health-care and empowerment all of which are essential components to the root of the Star of Africa initiative. The pendants function as modern day amulets infused with messages of hope and well-being. The design of necklaces, earrings and pendants are all streamlined to represent the wondrous continent of Africa.

The entire collection benefits Royal Asscher's fundraising initiative, Stars of Africa, named after the largest diamond ever found, the Star of Africa, at 3,105 cts., which the Asscher family cut in 1908. The initiative was launched in 2008 and is aimed at improving infrastructure in Africa by creating funding for healthcare, education and self sufficiency programs.

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