A little-known Italian jewelry company is charting a new path into the hearts and minds of the jewelry buying public.
Pomellato, based in Milan, has been around since 1967 but not many people outside of Italy were familiar with the company unless they discovered it by accident or they are passionate enough about jewelry to seek them out. The company, which specializes in handmade gold jewelry with precious gems and whimsical designs, seemed to be content to making its pieces for a small audience of appreciate followers—but not anymore.
The company has been appearing in all the right consumer magazines and its jewelry is being worn by all the right actresses in the U.S. In addition, it was featured last week in a smashing story by style and lifestyle writer, Lucia van der Post, for the U.K.-based Financial Times "How to Spend It" magazine.
However exciting all of this is, the company’s big thrust into the worldwide jewelry buying public is the hiring of red hot Tilda Swinton, fresh off her success as the lead in Io Sono L'Amore (I am Love), who won rave reviews as much for what she wore as for her acting, as its spokesperson.
Above is a picture of Swinton in a Pomellato ad. Below, she stars in a 30-second commercial for Pomellato.
Above is a picture of Swinton in a Pomellato ad. Below, she stars in a 30-second commercial for Pomellato.