Bell & Ross has begun selling its Swiss watches online in the U.S. in an environment the company calls an "e-Boutique." The new venture is a partnership between Bell & Ross and its U.S. retail network and follows the December 2009 opening of Bell & Ross’ e-Boutique in Europe.
Carlos A. Rosillo, Bell & Ross CEO, described the opening as an “important strategic step that enables the brand to provide the same excellent service to our American customers that our European clients enjoy.”
Stacie Orloff, Bell & Ross president - The Americas, said the company will continue to develop this e-Boutique model worldwide.