Online diamond and jewelry retailer Blue Nile, Inc. has released a shopping app. The Blue Nile App allows consumers to comparison shop and purchase diamonds through the convenience of iPad, iPhone and iPod touch. The new app is available at the Apple app store.
The app allows customers to search through BlueNile’s diamond inventory for certain specification, connect to Blue Nile's diamond and jewelry consultants, and purchase a diamond through their iPhone, iPad, or iPod touch. Consumers can also browse thousands of engagement rings and educational materials.