Luxury Swiss watch brand Hublot is the official timekeeper of Mercedes-Benz Fashion Week, September 9-16.
The Geneva-based company will display five wall clocks representing the top fashion cities around the world: New York, London, Milan/Paris and Tokyo. The company also will present the digital clock, its Big Bang Tutti Frutti Orange model (pictured), announcing all shows and their times. It will be timing how close each show truly is to the official start time in a daily feature titled, “How Late is Fashionably Late.”
The brand will be a part of the “Accessories Exhibition” featuring a selection of its latest styles in state of the art interactive displays that will both astound and entertain guests.