Pandora, the Danish jewelry designer and manufacturer that recently executed a $2 billion initial public offering, is now attempting to make its mark as an ethical, humane and environmentally sensitive company by joining the Responsible Jewellery Council.
“Pandora is committed to promoting responsible practices—from the sourcing of precious metals and gemstones to the crafting and marketing of our jewelry,” said Mikkel Vendelin Olesen, CEO of what is now the world’s third largest jewelry brand. “We strongly believe in setting high common quality standards for the industry, and we look forward to actively working together with the Responsible Jewellery Council and its member organizations in order to encourage responsible practices throughout the jewelry industry.”
Added, Michael Rae, RJC’s CEO. “Pandora’s membership will strengthen RJC’s mission of responsible business practices amongst large and small industry players and will reach the youngest generations through their innovative approach.”
The Responsible Jewellery Council is an international not-for-profit organization with more than 250 member companies that promotes responsible ethical, human rights, social and environmental practices in a transparent and accountable manner throughout the jewelry industry from mine to retail. Their commitment aims to reinforce consumer and stakeholder confidence in diamond, gold and platinum group metals jewelry products.