While much of the jewelry industry is taking baby steps onto e-commerce, one company is taking a giant leap forward.
Ajaline is billing itself as the first members only flash-sales Web site for the luxury fine jewelry and watches market. The new site is set to launch in early February. It offers its members the opportunity to safely and securely acquire fine jewelry and watches at a 30-70 percent savings off recommended retail prices. It is currently accepting members.
What the company did launch Wednesday was its insiders blog, which will include “trend forecasting, commentary and news from leading industry experts,” the company said in a statement. It will feature a number of guest bloggers within the jewelry, fashion, and celebrity arenas.
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| Ajaline co-founders Jim Conte and Meeling Wong |
The blog is hosted by the well-connected Ajaline co-founder, Meeling Wong, the former John Hardy president and David Yurman national sales manager. Her partner is Jim Conte.
The company also launched a facebook fan page and a Twitter account.
“We created Ajaline for the consumer who appreciates luxury,” Conte said. “The interactive blog is meant to invite people to share their passions for fine jewelry and their favorite brands. Our consumer can connect directly with fashion trendsetters and fine jewelry experts to learn the latest news and information, as well as facts about fine jewelry itself.”