The ultra-exclusive Centurion 2011 jewelry show has rolled out digital programs across several platforms designed to enhance the trade fair’s technological footprint and help luxury jewelers navigate the digital landscape. The trade fair will be held, January 29 – February 2 in Tucson, Ariz.
First there’s the Centurion App for iPhones and Android phones. The free app is customized for Centurion through The Conventionist app, which provides practical, mobile solutions for those attending events, such as trade shows.
To locate, search for The Conventionist app. Download and install the app on your smart phone. Then search for Centurion within The Conventionist app and download the guide to the Centurion Show. (Shown on an iPod Touch.).
The customized Centurion app contains:
* Centurion Schedule at a Glance
* Show Floor Map,
* Key Events list,
* To-Do list,
* General Info,
* Exhibitor’s list, and
* My Schedule.
The second initiative is the Jewelry Industry Internet Forum, an education program geared to help ensure that high-end retail jewelers, designers, manufacturers and service providers have the knowledge and tools to succeed in the fast-moving world of the Internet.
The JIIF is designed for the industry to learn and share best practices, information, insights and intelligence in online marketing and merchandising, including analytics, design, multi-channel integration and e-commerce, according to show organizers. As a forum for retail and manufacturing executives, JIIF will offer regular access to useful and targeted education and information sharing on a year-round basis. The effort will include at-show education as well as on-line forums and more.
For its first official event, JIIF will highlight a keynote presentation by Mike Gottfried, Head of Industry for Retail & Luxury, from Google to give Centurion participants an insider’s view of what it takes to succeed in today’s ultra-competitive environment and how to take advantage of the Internet as a marketing vehicle.
Gottfried will headline separate sessions for retailers and designers/manufacturers at Centurion 2011.
The third initiative is the Centurion Showcase, an online extension of the luxury trade fair that is being launched during the show.
The Centurion Showcase has up-to-date digital catalogs of participating branded exhibitors, updated show information, and news and events. During the show and throughout the year, retailers will be able to use the catalogs at the point of sale and to e-mail to and print product pictures and details for their customers. Branded manufacturers will be able to use the catalogs to show new product and provide ongoing support for their Centurion retailers.