De Beers Diamond Jewellers said Monday that Devon Pike has joined the company as chief executive officer of its U.S. business. Pike is a veteran merchandising, marketing and retail executive, who previously served as a senior vice president at Juicy Couture after spending six years at Polo Ralph Lauren.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
“She (Pike) is a highly respected retail industry executive, who understands how to develop and expand sought-after brands,” said Francois Delage, De Beers Diamond Jewellers CEO. “The US market is strategic for us and the recruitment of Devon is a sign of our commitment to further developing our activities in one of the world’s largest jewelry markets.”
Before joining De Beers, Pike was SVP of Digital at Juicy Couture, where she had been since May 2009. She previously held the position of SVP GMM for Juicy Couture’s North America and Travel Retail business.
Prior to Juicy Couture, she spent six years at Polo Ralph Lauren, where she held roles managing global business development, and as VP, General Merchandise manager of the Rugby Ralph Lauren brand. Pike joined Polo after holding a series of positions of increasing responsibility first at May Department Stores and subsequently Federated Department Stores. She is a graduate of Brown University and Harvard Business School.