Ivanka Trump Fine Jewelry said Monday that is plans to move its New York retail business from its current Madison Avenue location to a substantially larger 3,100-square-foot flagship boutique on 109 Mercer Street in New York’s Soho district.
The brand, which creates and sells jewelry through retail and wholesale channels, opened its 900-square-foot boutique on 62nd Street and Madison Avenue in September 2007. Construction of the company’s new flagship will begin this summer, and it is scheduled to open late fall in time for the holiday season, the company said. The new space will showcase ten distinctive collections of jewelry, an environmentally conscious bridal bar, a VIP room highlighting one-of-a-kind couture pieces and a gallery to showcase future categories such as timepieces.
The new venue will retain the original design concept of the Madison Avenue boutique, the company said. The expanded boutique will allow for more people to attend scheduled events, such as the weekly “Champagne Saturdays,” and also allow Ivanka Trump and the company to host other co-branded events, such as the United Nations Foundation’s Girl Up campaign, in which she is a founding member.
The company said it will maintain its midtown boutique at the Trump Tower.