The Royal Asscher Diamond Company opened its first flagship store in Japan on July 15, located on the Ginza Street in the center of Tokyo. It represents the company’s first store in Asia.
“It shows our total commitment to Japan in these difficult times,” said Edward Asscher, president of the Netherlands-based company. “We have great respect for the solidarity and vigor the Japanese people has shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives.”
Situated in a prime location, in the heart of the luxury shopping area, in the company of other reputable stores such as LVMH, Bulgari and Chanel, it is also the first Dutch-based company retail operation on the Ginza.
The interior of the modern store is decorated in white contrasting with Royal Asscher’s signature blue and showcases a variety of Royal Asscher diamond engagement rings and jewelry. In commemoration of the opening of the store, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and valued at $385,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store.