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Monday, October 17, 2011

Great Gatsby Film to Feature Tiffany Jewels

Tiffany & Co. said it will create all the jewelry for Baz Luhrmann's The Great Gatsby, based on F. Scott Fitzgerald's 1925 literary classic, which is appropriate since the luxury jeweler played a significant role during the era.

Working with Luhrmann and costume and production designer Catherine Martin, the New York-based jeweler said it created a collection of platinum-set diamonds and lustrous pearls that complement the period clothes that will help give the actors a true sense of the high life as celebrated by their characters.

Tiffany jewels was a significant part of the symbolism and unbridled optimism that swept the country during the era that the book and movie describe, the New York-based company said. It was the chosen adornments for the period’s light, shimmering gowns.

“This collaboration is a natural for us,” said Jon King, executive vice president of Tiffany & Co. “Our archives contain spectacular jewels from the 1920s that are the basis of the one-of-a-kind designs we have created for this iconic American story.”

Fitzgerald was a regular Tiffany customer and Louis Comfort Tiffany, the brand's first design director, mixed in the actual Long Island circles described in the novel.

“The Tiffany & Co Archives have proven to be an invaluable resource in looking back at this Golden Era of affluence and fine jewelry,” Martin said.

In addition to the jewelry, the interior of Jay Gatsby's home in the film will contain china, sterling silver flatware and other accessories by Tiffany & Co.

The Warner Bros. Pictures and Bazmark film is expected to be released in December, 2012. Filming began in September.

Photo caption: Carey Mulligan at the Annual Critics’ Choice Awards in Los Angeles on Jan. 15, 2010. She will play Daisy Buchanan in the upcoming film.