|This Shining Stars ring is among the Royal Asscher jewelry that will be available on CoutureLab. Photo credit: Royal Asscher|
Royal Asscher said Thursday that it is selling jewelry from its Stars of Africa and Shining Stars collections on the website CoutureLab to benefit the Seven Bar Foundation.
CoutureLab is a luxury gift website that sells fine and rare products that focus on quality, heritage and craftsmanship. Seven Bar Foundation is a social enterprise that empowers women in the developing world by providing microfinance opprtunities that fuels local businesses that enrich communities.
A total of 20 percent of retail profit from sales of Royal Asscher jewelry on CoutureLab will benefit the Seven Bar Foundation and help extend ladders to women out of poverty.
Royal Asscher’s Stars of Africa and Shining Stars collections consist of diamonds encased within fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. The result is cascading diamonds that emit light, fire and beauty. Each piece is handcrafted by expert craftsmen in Florence, Italy.
The idea behind the Stars of Africa and Shining Stars jewelry lines has always been to raise funds and awareness for children’s programs in Africa through its Star of Africa initiative. This is just another way for the company and priduct to achieve this goal, said. Renata Black, founder of the Seven Bar Foundation says, “We are honored to call the Royal Asscher.
In addition, Royal Asscher, founded in 1854 and known for cutting some of largest and most famous diamonds in history, fits right in with a website that focuses on heritage.
“Royal Asscher supports CoutureLab founder Carmen Busquets’ vision for her website as a place where the stories of the products and the people behind them would be celebrated—where clients could not only learn about the heritage and see the true value of it, but also fall in love and own a piece of it,” said Lita Asscher, president of Royal Asscher of America.