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Tuesday, March 20, 2012

Fabergé Takes to E-Commerce

The House of Fabergé, known since the 19th Century as one of the most exclusive jewelers on the planet, is broadening its reach and moving into the 21st Century by offering its collections on an e-commerce website.

The “online boutique” is set to launch on April 16 and is designed to complement Fabergé’s existing network of retail stores, the company said in a statement, promising that the site will have “a signature blend of refined sophistication and modernity.”

Each of the Fabergé high and fine jewelry collections—Les Saisons Russes, Les Fabuleuses, Les Fameux, Le Carnet de Bal, Solyanka and Les Favorites—will be represented by a hand-painted illustrations that captures “the artistry, romance and legend of Fabergé,” the company said.

The site also features an interactive area where customers can engage further with the world of Fabergé, experiencing social projects such as the Mir Fabergé art initiative, available also as an iPad application.

Purchases can be made in multiple currencies, with international delivery service to at least 29 countries. Customers can also share and store their favorite jewelry designs through multiple social media channels.

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