JCK Events will launch a new tradeshow, Luxury Privé Panama, October 22 - 24 at the Westin Playa Bonita Panama City. It is an invitation-only event for upscale manufacturers and retailers.
It will be modeled after Luxury Privé New York. JCK Events said it chose to expand to Panama because the country’s central location allows access to top independent luxury retailers from Central and South America, Mexico and the Caribbean.
“As the gateway to Latin America, Panama boasts a number of benefits, from its status as a safe, sophisticated tourist and business destination to its adherence of U.S. currency,” said Dave Bonaparte, JCK senior VP. “All of these factors, not to mention the ideal weather conditions, make it an appealing market for brands to establish, maintain and grow relationships.”
Mikimoto, Stephen Webster, Chimento, JB Star, Brumani and Aaron Basha are among the 50 select exhibitors signed on to exhibit, offering retailers a one-on-one personal opportunity to learn about these brands that are new to the region. The show is targeting top retailers throughout Latin America. More than 40 retailers have already registered to attend, including Anabella, Imperiale, Mercurio, Motta and Barakat of Panama; Carranza & Carranza, Daniel & Hijos, Liverpool and Maraf of Mexico; and Tropicana Jewelers of the Caribbean.
In addition to the sales aspect of the event, there will be networking and educational opportunities. A series of pre-show education seminars will include information on “How to Sell in the Latin American Market” as part of the show’s collaboration with AMBIO, the international business development consultancy headed by Paolo Novembri. The four-day event begins October 21 with a welcome reception, followed by the show’s official opening the following day.