A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Tuesday, May 22, 2012
Hublot Creates Watch For Usain Bolt
Usain “Lightning” Bolt, the world's fastest man, has a Swiss watch named in honor of him and featuring his image. Hublot, for whom he is an ambassador, has developed a model in close consultation with the three-time Olympic champion. The timepiece is aptly named the King Power Usain Bolt.
“It's perfectly natural to be associated with the fastest man, not just on the planet, but the fastest since the Big Bang,” said Jean-Claude Biver, Hublot chairman.
The 25-year-old Jamaican sprinter prepares to defend his titles and world records in the 100, 200 and 4-x-100 meter races at the London Olympics (July 27 - August 12).
Bolt’s silhouette pose in an anthracite grey on a black background is located at 9 o'clock in the center of the movement's small seconds counter. The chronograph movement features a central 60-second hand and a 30-minute counter at 3 o'clock. A 12-hour chronograph counter sits at 6 o'clock and is decorated with a touch of green in a nod to the colors on the Jamaican flag. A date window at 4:30 completes the design.
The 48 mm-diameter watch, in micro-blasted ceramic, is predominantly black, with gold—Bolt's personal color and that of his lucky running shoes. The strap is made from exactly the same gold-colored synthetic leather as his shoes. This is stitched onto Hublot’s signature black rubber strap.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.