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Thursday, November 8, 2012

‘The Shaq’ Designs Men’s Jewelry Collection for Zale Corp. Stores

Shaquille O’Neal has found himself a new job as a jewelry designer for Zale Corp. The former NBA star has partnered with the specialty retail jeweler to create and market a branded collection of men’s jewelry.

The Shaquille O’Neal Collection consists of a variety of men’s pendants, rings and bracelets. The collection will be offered exclusively in select Zale Corp. stores in the U.S., Canada, Puerto Rico and online. Zale Corp. operates approximately 1,780 retail locations under the following brands: Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda

The partnership builds on the strengths of both brands as Shaquille O’Neal (known as “The Shaq”) is widely regarded as one of the most gregarious personalities in sports, and Zales, is one of the most recognized North American specialty jewelry brands.

“Since I was in college I have shopped at Zales because I knew I could buy a quality product at an affordable price,” O’Neal said.

“The product is an expression of Mr. O’Neal’s fun-loving personality and his unique sense of style,” said Theo Killion, Zale CEO.

The company made a promotional video of O’Neal working behind the counter at a Zale store in the Shops at Willow Bend, a mall in Plano, Texas. The video is below.

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