Saturday, April 6, 2013

Birks Unveils 16-Carat Fancy Yellow Diamond


The Birks jewelry store in Edmonton, Canada, is selling a 16.01-carat fancy intense yellow diamond set on a diamond pavé platinum ring. The natural colored, Asscher cut, VVS1 diamond was recently discovered and is conflict-free, according to the Birks jewelry chain. The ring is on sale for CAD$1.8 million ($1.7 million).

The ring will be on view and on sale at the Birks store in Manulife Place until April 16 before moving to the Birks store in the Core shopping center in Calgary.

Birks is 30-store fine jewelry retail chain in Canada. It is part of Birks & Mayors, which also operates 23 stores under the Mayors brand in Florida and Georgia, two retail locations in Calgary and Vancouver under the Brinkhaus brand, and one retail location in Orlando under the Rolex brand.