A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Sunday, June 30, 2013
Jeff Cooper Unveils Bridal Jewelry App
Bridal jewelry designer, Jeff Cooper, has introduced an app for iPhones and iPads that allows brides-to-be the opportunity to virtually try on the company’s designs. It’s now available through the iTunes App Store.
For those looking for bridal rings, the app allows future brides to go through the inventory of Jeff Cooper to virtually try on rings, allows for photo sharing and connects them with an authorized retailer.
The mirroring function puts the jewelry on the person in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and watch a product video.
For David Cooper, president of Jeff Cooper, the app brings the company’s jewelry directly to more people.
“We're excited to be bringing our designs to an even wider audience,” he said.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.