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Leibish & Co

Sunday, June 30, 2013

Jeff Cooper Unveils Bridal Jewelry App


Bridal jewelry designer, Jeff Cooper, has introduced an app for iPhones and iPads that allows brides-to-be the opportunity to virtually try on the company’s designs. It’s now available through the iTunes App Store.

For those looking for bridal rings, the app allows future brides to go through the inventory of Jeff Cooper to virtually try on rings, allows for photo sharing and connects them with an authorized retailer.

The mirroring function puts the jewelry on the person in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and watch a product video.

For David Cooper, president of Jeff Cooper, the app brings the company’s jewelry directly to more people.

“We're excited to be bringing our designs to an even wider audience,” he said.


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