A Celebration of Jewelry and the Business Behind the Beauty
Sunday, June 30, 2013
Jeff Cooper Unveils Bridal Jewelry App
Bridal jewelry designer, Jeff Cooper, has introduced an app for iPhones and iPads that allows brides-to-be the opportunity to virtually try on the company’s designs. It’s now available through the iTunes App Store.
For those looking for bridal rings, the app allows future brides to go through the inventory of Jeff Cooper to virtually try on rings, allows for photo sharing and connects them with an authorized retailer.
The mirroring function puts the jewelry on the person in real time. While trying on, customers can click on the pricing icon, compare similar and matching items, and watch a product video.
For David Cooper, president of Jeff Cooper, the app brings the company’s jewelry directly to more people.
“We're excited to be bringing our designs to an even wider audience,” he said.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It will be a place to find new products from all over the world, whether they are from the most famous luxury houses or new designers and manufacturers, and the most recent news about the business of jewelry, watches and luxury.
I am a freelance writer and editor who has spent the past 10 years
traveling the world covering luxury jewelry, watches and luxury
lifestyles. I also write about food and travel. I work as a
correspondent for Forbes.com and JewelleryNetAsia. In addition, I have
my own blog covering the jewelry and watch industry, Jewelry News Network.