Graff Diamonds has set the stage for a one-of-kind unveiling during Baselworld’s opening day. The first time exhibitor at the annual watch and jewelry fair will present the $55 million “Hallucination” ladies watch Thursday.
The London-based diamond and jewelry firm says the timepiece covered in a kaleidoscope of 110 carats of rare fancy colored diamonds is “estimated to be the most valuable watch ever created.”
Even the hour indicators on the petite dial of this candy-colored watch are made of diamonds. The company said a team of designers, gemologists and master craftsmen worked on this piece for thousands of hours to perfect the concept, which came directly from Laurence Graff, chairman of Graff Diamonds.
“The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of colored diamonds,” Laurence Graff said in a statement. “For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”
Tomorrow I get to see it for myself.
Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes website.