|Entrance of the new Lalique jewelry boutique in Paris at 20 rue de la Paix.|
It took over a century for Lalique to return to its roots and did so in a big way.
The French luxury recently opened its first jewelry-dedicated boutique since its founder opened the first store nearly 110 years ago.
|Lalique chandelier made of 2,500 Gourmande rings serves as the centerpiece for its new jewelry-dedicated boutique in Paris.|
The 860-square-foot fine jewelry showcase is in the heart of Paris at 20 rue de la Paix, near where the firm’s founder, René Lalique, opened his first jewelry store in 1905. He later went on to specialize in glasswork. In addition to jewelry, the company is now known for its crystal and glasswork in uses ranging from decorative and functional items to large works of art, and for its perfumes.
|Lalique Soleil de Gaïa Rrng|
The 430-square-foot-space displays some 200 pieces from the brand’s fine jewelry and high jewelry collections, as well as a selection of iconic pieces such as the Gourmande ring and the Mascottes cufflinks. Bridal jewelry will be shown at a dedicated space nearby.
|First floor of the Lalique jewelry boutique.|
If a customer wanted to see more Gourmande rings he or she would simply have to look up where a chandelier sparkles with the light of 2,500 Gourmande rings.
|Lalique Soleil de Gaïa pendant|
One level below, a 430-square-foot area serves as a private salon in an intimate setting reflecting the 1900 World’s Fair. Here, the brand’s crystal craftsmanship and its latest collaborative designs, featuring limited edition pieces such as the Lalique-Parmigiani Fleurier table clocks, crystal perfume bottles and the Caran d’Ache line of pens, will be on display.
|VIP room of the Lalique jewelry boutique|
In a tribute to René Lalique, the store, designed by the Pustetto Agency, reflects both Art Nouveau and Art Deco themes. Its Art-Nouveau inspired lines are extended to the design of the wall displays and staircase that leads to the private salon with Aster panels in Lalique crystal decorated with a plant motif in micro-relief (pictured below).
Lalique celebrated the new opening this week with the release of a new Art Deco jewelry collection, Soleil de Gaïa. The company said the opening of the new shop seals the resurrection of the brand’s two-year return to the rebirth of fine jewelry.
|Jewelry display in the VIP room.|
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