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Tuesday, December 2, 2014

Italian Gold Jewelry the Focus of Arezzo Tradeshow


The city of Arezzo is a gold jewelry manufacturing center that symbolizes Italian design and craftsmanship. It’s where jewelry for the masses meets with the artistry and craftsmanship that are the hallmarks of Italian jewelry design.


It is in this Tucson region where the Gold/Italy jewelry trade fair was held, October 25-27. With its focus on Italian jewelry design and craftsmanship from 220 companies in the region, the show attracted jewelry industry professionals throughout Italy and from 50 countries around the world. 


Fashion was a big focus of this year’s show with runway events matching jewelry to apparel ranging from street clothes to elaborate gowns. It’s not going to be a one-year theme as the officials of the local gold jewelry industry sees its future as a partner with fashion companies. 

Artur Gold

“Made in Italy jewelry is the result of excellent manufacturing skill and a historical goldsmith tradition. We have an extraordinary product which must be taken advantage of. Only those who innovate can hope to change the world,” said Andrea Boldi, president of Arezzo Fiere e Congressi, which owns Gold/Italy and Oroarezzo. “Arezzo is the home of jewelry, and in our territory, we have always been linked to another top quality and world famous excellence, fashion.”

Fratelli Chini

He added, “We are working towards having buyers from the fashion world directly at the show because, nowadays, in an increasingly dynamic and global world, we must be able to create further business links. For this show, we have managed to achieve an important result. We will have 240 top international buyers who are estimated to create over 1.5 billion dollars in Made in Italy sales.”

Fratelli Bovo

This year’s show provided a good representation of the region’s artistry, with new creative designs, more traditional solid-gold fare, mixed jewelry pieces incorporating precious and semiprecious stones, and silver jewelry.

Gruppo Eclat

One of the things these artisans do well is create designs using finely woven gold mesh, in threads that in some cases are half the thickness of a human hair, shaped and molded into elaborate necklaces, earrings, brooches, and bracelets. The same type of variety and detail is present in gold-beaded pieces. Big, bold pieces, something Italians are noted for, were also evident as well color in many of the designs.

Mulino d'Oro

Two companies, Fratelli Bovo and Fratelli Chini, provided different examples of the mesh technique, with the first shaping the fine gold threads in a corkscrew pattern for a necklace, earrings and ring set; while the latter uses crisscross patterns that extend out into a series of semicircles for a bracelet. 

New Line

Unoaerre created a fine-beaded bracelet in a woven pattern that looked like ribbon. Another bracelet by Gruppo Eclat mixed yellow gold with a brown colored gold finished for a two-color thick bracelet in a tight woven pattern. 


A few years ago, jewelry manufacturer, Nemesi, turned to 3D printing to create its jewels and now 90 percent of its pieces are made with this technology, which has freed the company creatively, said Paolo Cerofolini. “We can do anything,” he said. “The only limit is the market.” 


He adds that the company has been in “full production” for the past five years and business continues to pick up as the price of gold has declined. 

Nemesi’s offerings included a two-stone ring made with threads of gold in random-like patterns and topped with a Japanese cultured pearl and a round faceted citrine. 

The Graziella Group provides jewelry in gold and silver in classic, modern and fashion designs for women of all ages. Its products extend to accessories, such as leather handbags and a quartz watch line. They sell to retailers and directly to consumers. Its major markets are in the Middle East, Dubai, Russia and China. 

Serena Cutini, a sales representative with the company, said it was not affected by the global downturn.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes website.

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