UBM Asia will implement what it calls a product “sectorisation” concept for the tradeshow Jewellery & Gem Fair-Europe. Under the concept, the fair will be divided into three sections—loose materials, fine jewelry and packaging, tools & equipment—with of the goal of making it easier for buyers to locate exhibitors and products. It's the same concept it uses for its other trade fairs.
The second annual JGF Europe will be held March 22 – 25 at Messe Freiburg, Germany.
“The product sectorisation concept received a warm welcome from exhibitors and visitors at the world’s number one fine jewelry event—the September Hong Kong Jewellery & Gem Fair. We are bringing this idea to JGF Europe,” said Celine Lau, director of Jewellery Fairs, UBM Asia.
JGF Europe is positioned as a B2B mid-end jewelry sourcing platform for continental Europe. This year’s fair will expand from three halls to four halls and will include the central foyer. The exhibition area totals 25,000sqm, 47 percent larger than the first edition.
Most exhibitors expanded their booths, according to Lau. At the fine jewelry section, there will also be a wider range of products and product categories with associations and group pavilions from India, Italy, Germany, Hong Kong, Mauritius, Thailand, Turkey and the United States.
Fine jewelry companies that have confirmed their participation include Friedrich Binder GmbH & Co KG, DiamondGroup GmbH, Euro Gems Srl, Herbert Giloy & Soehne GmbH & Co KG – bellaluce, HN Jewelry Group, Lenti Srl, Lorenzo Jewelry Limited, Rio Pearl, Pranda Group, Su-Raj Inter Gold Pvt Ltd and Thien Po Ltd.
As of now, more than 60 percent of exhibitors are from Europe. The remaining suppliers are from around the world with the larger contingents from Australia, Brazil, Colombia, Hong Kong, India, Israel, Japan, Mauritius, Sri Lanka, Thailand, the United Arab Emirates and the United States.
Visitor pre-registration for the fair is now open online. More than 1,200 buyers pre-registered, UBM Asia said.
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