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Wednesday, March 18, 2015

Graff Unveils A ‘Fascinating’ $40 Million Interchangeable Jewelry Watch At Baselworld 2015

The Fascination

Last year for its inaugural Baselworld Graff Diamonds unveiled the $55 million “Hallucination” watch made of 110 carats of fancy colored diamonds.

It certainly was tough opening act to follow but the London-based luxury jeweler came close with “The Fascination,” a "transformable" watch covered in 153 carats of white diamonds (okay 152.96 carats). For those who may have found the Hallucination a little too pricey, this new watch is valued at a mere $40 million.

With the savings comes a bit of a twist. The pear shaped watch dial on the center of the diamond covered bracelet is removable and can be replaced with a 38.13 carat D Flawless pear shaped diamond, cut and polished by Graff. When the center diamond isn’t in use on the bracelet it is placed on a shank of a ring. So a woman can wear a pure diamond bracelet, wear an opulent diamond covered watch with a matching ring, or wear either piece by itself.

The company is calling it “The world’s most valuable transformable timepiece.” Compared to the Hallucination, one might also call it a value.

“The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways--adding a touch of magic to the jewel,” said Laurence Graff, founder and chairman of Graff Diamonds.

The Fascination is being exhibited at Graff’s Baselworld exhibition space, Hall 1.1, Stand D51.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet and on the Forbes website.

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