|This NBA shot clock will soon include the Tissot logo|
The National Basketball Association and Tissot announced Monday a new multiyear global partnership that makes the Swiss watch brand the first Official Timekeeper of the National Basketball Association, Women’s National Basketball Association, and the NBA Development League.
This marks the first official timekeeping partnership for Tissot with a major North American sports league and the largest marketing partnership in the company’s 160-year history. With the agreement, Tissot adds to its portfolio of international sports and sporting event partnerships.
The watch company will work with the NBA to develop a “state-of-the-art integrated timing system.” The new precision timekeeping system, inclusive of Tissot-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.
As part of the agreement, Tissot receives global league licensing rights for timepieces, watches, clocks and watch accessories for all NBA teams. The company will provide support for the partnership at its retail stores around the world.
The partnership tips off this week during NBA Global Games 2015-16, which will feature six NBA teams playing seven regular-season and preseason games in six countries. Tissot will also become the Official Timekeeper and Official Watch of several marquee league events, including the NBA All-Star, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA Global Games.
In addition, Tissot will make investments across all NBA teams and league broadcast partners. Finally, Tissot and the NBA will partner on a global basis through events, marketing, media, and NBA-themed creative and advertising.
Tissot is the top selling Swiss traditional watchmaker in terms of volume and is part of the Swatch Group—the the world’s largest watch producer and distributor.
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