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Saturday, November 7, 2015

The New A. Lange & Söhne South Coast Plaza Boutique

Photo credit: Anthony DeMarco

German luxury watch brand, A. Lange & Söhne, added to its international network of boutiques with its newest location at South Coast Plaza in Costa Mesa, Calif.

The new store in the 240-store luxury retail mall officially opened with a cocktail reception on October 15 attended by nearly 100 persons.

A watchmaker demonstrates a few of the brand's 51 calibers. Photo credit: Anthony DeMarco

“Costa Mesa marks an important step in the brand’s expansion in the United States,” said Gaetan Guillosson, president of A. Lange & Söhne North America. “The first A. Lange & Söhne mono-brand store in California is a commitment to our ever increasing number of fans on the West Coast.”

Private sales room. Photo credit: Anthony DeMarco

It’s the fourth US boutique and first in California for the watch brand, known for its high-complication creations. The 925-square-foot store is typical of the traditional look and feel of A. Lange & Söhne boutiques. The signature grey color, known informally as “Lange grey,” with wood trim and furnishings dominates the three-room space. There are also sandstone elements, which serves as a nod to company’s Saxon origin. In addition to the main display area, there are two smaller rooms in the back, one for private sales and a library-like space for relaxing.

The 1815 “200th Anniversary F. A. Lange”

The reception included a selection of new timepieces from the Watches & Wonders luxury watch event held in January in Hong Kong. It included the 1815 “200th Anniversary F. A. Lange” in a honey gold case, a gold alloy unique to the watch brand. The watch celebrates the 200th birthday of the company’s founder, Ferdinand Adolph Lange. The manually wound caliber L051.1 is composed of 188 parts and has a power reserve of 55 hours. It is limited to 200 watches.

The gold A. Lange & Söhne watch I wore for the event.

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