Mouawad celebrated the official opening of its newest boutique at Rue du Rhône 8 in Geneva. It is the luxury jewelry and watch company’s first boutique in Europe and the 15th globally.
Located near Place Bel-Air, one of the most prestigious shopping street of Geneva, the store represents a modern look for the 126-year-old family business, according to Fred, Alain and Pascal Mouawad, the three brothers who serve as co-guardians of the family business.
“Not only does this boutique reflect Mouawad’s continued expansion and growth in the world, it also captures the forward-looking vision as to how the brand enchants its customers,” Alain said.
Furnishings, carpets and wall treatments in shades of grey with gold details reflect Mouawad’s corporate colors. The rounded lines throughout the space gently lead people through the displays of luxury jewelry and watches, which include a dedicated watch area and a private space for bridal jewelry.
Strands of white-colored flower-shaped figures hang in rows from the ceiling serve as a central design element. They are styled after the company’s “Flower of Eternity” jewelry collection made of three heart-shaped petals that combine into a flower.
Exclusively featured in the new boutique is one of Mouawad’s latest masterpieces, the Divine Muzo Pears, a diamond and emerald suite of jewels, consisting of five pear-shaped, vivid green emeralds mined in Colombia, paired with white diamonds.
Mouawad designs, manufactures and sells its own jewelry and timepiece collections ranging from boutique collections and high jewelry to bespoke pieces and objects of art.
In addition to its jewelry and timepiece design and production, Mouawad manufactures rough diamonds through its joint venture company, Premier Diamond Alliance.
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