Pop superstar Lady Gaga has become the newest face for Tudor’s “Born to Dare” advertising campaign.
She will join soccer star and fashion icon, David Beckham, and Beauden Barrett, star of the New Zealand All Blacks championship rugby team, in the advertising campaign, which states that those who wear Tudor watches “reinvent themselves every day.”
As part of the campaign, the Swiss luxury watch brand also is partnering with the All Blacks team and the DHL New Zealand Lions Series 2017, an international rugby series. The campaign was unveiled earlier this year.
“The infamously daring pop icon (is) notorious for being provocative both on- and off-stage and leading a foundation committed to empower youth, she personifies the very ‘BornToDare’ spirit Tudor lives by since its creation,” Tudor said in a statement.
In the first photograph as Tudor brand ambassador, she appears in a hardened pose sitting, staring straight at the camera wearing a tight fitted all-black outfit with huge, round padded shoulders. Her black hair is straight up, defying gravity, and her cheeks are lined with black and white glitter. She’s sitting with her arms crossed. She does resemble an All-Black rugby player.
On her wrist is the 41mm Heritage Black Bay Red with a burgundy unidirectional rotatable bezel, black dial, rose-gold hands and markers, cream colored luminescent coating and a distressed red-leather strap. It is powered by the in-house MT5602 caliber with a 70-hour power reserve.
Lady Gaga is a world class musician, songwriter, singer, dancer, actress and style icon who has earned six Grammy Awards, a Golden Globe, numerous MTV Awards and has sold 150 million singles and more than 30 million albums.
“When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship,” Tudor said in its statement.
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