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Tuesday, August 8, 2017

Meet Audemars Piguet’s New North America CEO

Antonio Seward 

Luxury watch brand, Audemars Piguet, has named Antonio Seward as its new North America CEO, which became effective August 1. He replaced Xavier Nolot who held the position for four years. 

Seward joined Audemars Piguet in 2008 as managing director for Latin America and in 2010, moved to Madrid as CEO of Audemars Piguet, Spain and Portugal. From 2011 to 2013, he also oversaw the French market.  Most recently, Seward served as general manager, Audemars Piguet Southeast Asia. 

He began his career in the watch industry as a brand manager for a regional distributor for several luxury watch brands, including Audemars Piguet, in Latin America and the Caribbean. 

Born in London to Argentinean parents, a diplomat father and an artist mother, Seward holds a degree in History from Kings College, London, and a Masters in Political Science from the Institute of Political Studies Paris (Sciences Po).  His diverse multicultural background was further developed from living in international cities including Buenos Aires, Paris, Miami and Singapore. 

“My focus for the Americas will be to connect directly with our clients and implement innovative ideas in both our retail experience and distribution,” Seward said in a statement. 

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