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| Buyers entering Asia’s Fashion Jewellery & Accessories Fair – September |
Asia’s Fashion Jewellery & Accessories Fair – September (9FJ), one of the industry’s most inspiring and exciting events, was held September 12 – 15, which means the fair ended one day before Super Typhoon Mangkhut touched down on Hong Kong.
The four-day fair hosted about 350 exhibitors and drew more than 9,000 local and overseas buyers. It occupied Hall 2 and the Concourse of AWE, and as an annual show, it has gained traction as a hub of opportunity for fashion jewelry and accessories manufacturers, wholesalers, importers, retailers, designers and buyers.
The fair specializes in low-cost design-oriented jewelry made with non-precious materials. Many of the larger pieces would be called costume jewelry in the U.S., but there were also more petite designs. Since design is such a focus of the show, no exhibitors would allow me to take photographs of their pieces since stealing designs is a concern. The fair also materials used to make fashion-oriented jewelry.
The Designer Atelier, a special zone featured a select group of independent designers from Hong Kong, debuted at this year’s fair. Another new attraction was the Fashion Accessories zone, which provided the latest creations of manufacturers and designers who are bringing their distinctive elements to the show, from beaded clutches and purses to colorful shawls and stoles.
A highlight of the show was the Stainless Steel Jewellery Pavilion, where exhibitors presented an array of stainless steel jewelry designed to complete a fashion-forward, urban-themed look. Versatile and affordable, stainless steel jewelry remains one of the most popular goods at this fair.
Five group pavilions represented mainland China, India, Korea, the Philippines and the Taiwan region were also among the show’s top draws.
A tradition of the annual fair was the Editor’s Choice section, which provided a peak at the design trends for Spring/Summer. This year, the show turned the spotlight on three of the hottest materials that will be prevalent in the upcoming seasons: Beads, metals and semi-precious stones.