Japan Jewellery Fair Opens With An Increase in Exhibitors

Nearly 400 exhibitors have set up shop at the Japan Jewellery Fair, which opened Tuesday at the Tokyo Big Sight Exhibition Center.

The three-day event has attracted a total of 394 exhibiting companies, a significant increase from 369 last year, with a corresponding increase in exhibition space, according to UBM Japan Co Ltd. and the Japan Jewellery Association, which host the trade fair. “This expansion in the size of the fair comes in sharp contrast to the lackluster state of the economy and the contraction in the size of other jewelry exhibitions held in Japan this year.”

Of the 394 exhibitors, 51 are international jewelry companies from 19 countries and regions. There are 21 national and themed pavilions, including the Quality Design Zone for high-end jewelry collections, the Japan Pearl Pavilion that includes displays of high quality Japanese akoya pearls, and the Bridal Jewellery Zone displaying the latest trends in engagement and wedding jewelry.

This year marks the 20th edition of the fair, and a number of special events and seminars are held during to commemorate the anniversary. Japanese actress and fashion designer, Uno Kanda, who also serves as the Japan Jewellery Association’s Jewellery Ambassador, participated in the opening ceremonies. She assisted with the unveiling of the Association's "Bonds of Love" jewelry promotion campaign, where she designed a special jewelry collection to remember the close personal relationships and the bonds of love that were strengthened following the earthquake and tsunami that ravaged Japan last year. The campaign was launched to remind people of the important role that jewelry can play as a symbol of those bonds.

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‘Jewelers for Japan’ Auction Raises $20,000

Ajaline.com raised more than $20,000 to benefit relief efforts in Japan through their “Jewelers for Japan” auction on Charity Buzz from April 5 to April 19. A total of 19 jewelry houses donated jewelry for the auction.

Ajaline, founded by Meeling Wong and Jim Conte, is a members-only flash-sales site devoted to luxury fine jewelry and watches.

Proceeds raised from “Jewelers for Japan” will benefit Japan Society’s Earthquake Relief Fund, supporting four specific organizations:

* Tokyo Volunteer Network for Disaster Relief – a network of approximately 3,000 volunteers focusing on food, water, blankets and other goods from a distribution center in Tome, Miyagi Prefecture;

* JEN – an international humanitarian and relief development organization providing emergency relief supplies to the fishing village of Ishinomaki, Miyagi Prefecture, among the hardest hit by the tsunami;

* ETIC – a Japanese organization consisting of young social and business entrepreneurs committed to providing emergency relief goods to the elderly, disabled, and those with special medical needs; and

* Japan NPO Center – a center, partnering with the Civil Society Initiative Fund, working to identify and support local community-based non-profit organizations and volunteer organizations involved in relief and sustainable recovery work throughout the affected regions with small grants

Jewelry brands who participated in the auction were H.Stern, Mikimoto, Kimberly McDonald, Jill Platner, Coomi, House of Waris, Buccellati, Paolo Costagli, Robert Lee Morris, Robin Rotenier, Lagos, Monica Rich Kosann, Charriol, Delatori, Gurhan, Yossi Harari, Sally Sohn, Emily & Ashley and Diamond in the Rough.

Japan Society is an American nonprofit organization supported by individuals, foundations and corporations that brings the people of Japan and the United States closer together through mutual understanding, appreciation and cooperation.