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Saturday, December 18, 2010

Damiani Basks in the Glow of its Movie Star Power

Tilda Swinton wearing Damiani Chignon earrings in "Io sono l’amore."

Tilda Swinton and Sophia Loren provide the star power for Italian jewelry house Damiani for two separate events in different parts of the world. 

Damiani Chignon ring
First, in Los Angeles the Hollywood Foreign Press Association announced its nominees Tuesday for the 68th Annual Golden Globe Awards. The Italian film, Io sono l’amore (I am Love), directed by Luca Guadadigno, was nominated for Best Foreign Language Film in 2010. Damiani played an important role in the stylish film by adorning the star of the movie, Tilda Swinton, in jewels throughout the entire production.

Swinton portrays the patriarch of one Milan’s upper class bourgeois dynasties. Her depiction is rendered all the more credible by the addition of Damiani’s jewels from the house’s Masterpieces collections, among which are the ring and earrings from the Chignon collection. (Left, Swinton and Silvia Damiani on the set of  "I am Love")  

This is not the first time the actress and Damiani shared the spotlight with the luxury jewelry house. In 2008, when Swinton was presented with the Academy Award for Best Supporting Actress, she donned herself with Damiani jewels. It continues to be a winning combination.

Giorgio Damiani and Sophia Loren arrive at the Damiani boutique in the Thuraya Mall in Kuwait

Meanwhile, in November, Sophia Loren was the undisputed star during a tour of the Middle East promoting the Sophia Loren Collection. Loren, along with Giorgio Damiani, Damiani Group VP, and the local Damiani partners, visited Kuwait, Qatar and Dubai to meet local VIPs, personalities and customers at the Damiani Boutiques.

Sophia Loren jewelry by Damiani earrings

Events were held at Damiani boutiques in the Dubai Mall in Dubai (with the former captain of the Italian Football National Team, Fabio Cannavaro); the Thuraya Mall in Kuwait; and the Blue Salon in Qatar, with H.R.H. Sheikh Hassan Bin Mohamed Bin Ali Al Thani.

Loren first introduced in the jewelry collection in March during the Oscar awards in Los Angeles.

1 comment:

  1. What a great collaboration between Sophia Loren and Damiani, classicly stylish designs with a contemporary twist...