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Friday, January 7, 2011

eBay Pumps Up Fashion Business by Hiring Andrea Linett as Creative Director

Andrea Linett
Internet retailer eBay has gone to the publishing industry for a high-profile name to lead its multibillion-dollar fashion business.

San Jose, Calif.-based company hired Andrea Linett as creative director of eBay Fashion. Linett will help drive the creative vision for the fashion marketplace. She will be responsible for advancing the image, voice and editorial style for the marketplace’s clothing, shoes and accessories category.

Linett, a 20-year veteran of fashion publishing is best known as the co-founder and former creative director of Lucky, the award-winning magazine about shopping and style. She also founded the personal style and shopping website, I want to be her!. Previously, she served as a fashion writer and editor at Harper’s Bazaar, and the fashion and beauty editor at Sassy magazine. Over the course of her career, she has worked as a stylist for commercials and music videos, and as a consultant for fashion brands including Il Bisonte, Foley & Corinna and Tenthousandthings.

Linett will steer the creative direction and design of eBay Fashion—including Fashion Vault, eBay’s destination for limited time sales—consult on ongoing site enhancements, and oversee the thematic, photography and casting for all editorial merchandising and original content at fashion.ebay.com, , the world’s largest online marketplace and a global mobile commerce leader said in a statement Thursday.

The eBay Fashion website trades in more than $5 billion in gross merchandise volume worldwide annually and has 10 million active fashion shoppers in the U.S. It is a leading online destination for clothing, shoes and accessories with more than 20 million average daily fashion listings. A pair of shoes is sold every seven seconds, a dress every 10 seconds and a pair of jeans every 24 seconds.

Last year, eBay introduced significant enhancements to the shopping experience with the launch of fashion.ebay.com, a dedicated home for fashion on the Marketplace—including new image similarity technology and browsing capabilities.

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