Asteria Colored Diamonds

Asteria Colored Diamonds

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Leibish & Co

Tuesday, March 22, 2011

Baselworld App

No tradeshow is complete these days without its own smartphone application. Baselworld, the world’s largest watch and jewelry show, isn’t any different. The free app, for the iPhone, iPad, BlackBerry and other smart phones, simplifies the orientation and navigation through the multi-building Messe Basel complex by providing essential information regarding this year's show, being held March 24 – 31.

The app includes visitor information, all of the 2,000 exhibitors with a brief company description, product pictures and contact details. The exhibitors can be marked as a favorite and shown on the interactive 3D map. The index of products allows users to search exhibitors by product category. In addition, those using the app will receive a digital version of the Baselworld Show Daily.

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