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Monday, May 14, 2012

Royal Asscher to Open Pop-Up Store Thursday in Las Vegas

Royal Asscher pop-up store will be in the Shoppes at the Palazzo.

Pop-up stores are now fairly common occurrences. However, in the jewelry industry trends come a bit slower than most other fashion and retail related industries. Royal Asscher Diamond Company, the 158-year-old company known for cutting some of the world’s largest and most valuable diamonds, is now being managed by Lita and Mike Asscher, the sixth generation heirs to the venerable company. It would make sense that this brother and sister team, both in their early 30s, would be leading the way for the industry.

Royal Asscher will open its pop-up store in Las Vegas from May 17 till June 4. The 1,200-square-foot store will be in the Shoppes at the Palazzo adjacent to the “Cut” Steakhouse. Hours of operation  will be Sunday – Thursday from 10:00 a.m. till 11:00 p.m. and Friday – Saturday from 10:00 a.m. till midnight. 


The “one-off” experience will include the launch of new lines of its Shining Star collection. In addition, visitors will have the opportunity to pose with a diamond tiara (pictured above) designed for the Royal Wedding of Catherine Middleton, now Duchess of Cambridge, and Prince William. The 85-carat tiara designed by Reena Ahluwalia, a Toronto-based jewelry designer, was one of the few considered for her wedding day, Royal Asscher says. It’s a privilege usually exclusively reserved for private clientele of Royal Asscher spending $250,000 and above. The general public will be able to pose with the tiara from noon till 2 p.m.

The dates are significant because it also coincides with Las Vegas Jewelry Week, a series of jewelry industry tradeshows that run roughly from May 28 till June 4.

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