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Thursday, February 21, 2013

Vacheron Constantin's New Paris Boutique


Vacheron Constantin has brought its luxury Swiss timepieces to a storefront in Paris. It is the company’s 35th boutique around the world and its first in the “City of Light.”

The interior of the 915-square-foot space at 2 Rue de La Paix uses neutral light colors contrasted with dark materials—such as woods, bronze, wrought iron and leather—to create a discreet, luxurious atmosphere. The brand brought in French master artisans to create statement details.


Mathieu Lustrerie, a specialist in light restoration for historical monuments, created a “Saturn” chandelier made of rock crystal, while mosaic artist Pierre Mesguich bejeweled it by hand with 35,000 tiny marble cubes (pictured above). The boutique’s artistic wrought iron decorative elements were tailor-made by Les Métalliers Champenois, whose other works include the restoration of the Statue of Liberty.

The boutique will contain a full line of Vacheron Constantin timepieces as well as a vintage collection named Vacheron Constantin les Collectioneurs,” which are accompanied by a certificate of authenticity.


The collection includes a boutique-exclusive of its 1972 Prestige timepiece, known for its ultra-thin, asymmetrical shape, its 1003 movement and the Prestige de la France coat of arms engraving on its back. The dial of the 18k gold watch shines like silver. It is available at the boutique in a limited-edition of 40 units.


To mark the opening of the Parisian boutique, the Geneva manufacturer commissioned photographer Thierry des Ouches to illustrate his vision of Vacheron Constantin in Paris through his lens. Five owners of Vacheron Constantin timepieces tell the tale of their watches, their Paris, their love of the exceptional and the values they share with Vacheron Constantin on www.2ruedelapaix.fr.

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