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Sunday, January 25, 2015

Charlotte Casiraghi Unveiled as Montblanc's New Global Brand Ambassador during SIHH

Charlotte Casiraghi, Montblanc’s new global brand ambassador at SIHH 2015

Waiting for the announcement of Montblanc’s new female global ambassador in the luxury brand’s exhibition space during the Salon International de la Haute Horlogerie (SIHH) in Geneva, a few of us from the UK and other places were trying to guess who it would be. A Montblanc representative from the Middle East knew who it was but refused to say, although she gave some hints. 

Guess whose guess came the closest? I said it would be someone from the Monaco Royal family. 

It turned out to be Charlotte Casiraghi, the daughter of Caroline, Princess of Hanover, and the granddaughter of Rainier III, Prince of Monaco, and American actress Grace Kelly, Princess of Monaco. She is seventh in line to the throne of Monaco, according to Wikipedia.

Following her brief appearance in the booth, she joined the German luxury brand for a formal dinner at the President Wilson Hotel, which I attended.

Jérôme Lambert, Montblanc CEO, and Charlotte Casiraghi, Montblanc brand ambassador, at SIHH 2015

In addition to her royal pedigree, Casiraghi is an equestrian champion, writer and film producer. She will appear in Montblanc’s upcoming advertising campaign, as she takes on the role of worldwide ambassador for the German luxury house. Her primary role will be as the face of Montblanc’s Bohème collection, consisting of ladies watches, jewelry and writing instruments. The collection was first unveiled in August in Shanghai, and is gradually being released worldwide.

“She perfectly represents the Bohème lady of today, with her charming combination of style and substance,” said Jérôme Lambert, Montblanc International CEO. “Her beauty, allure and charisma are matched by her fascinating personality and her many accomplishments, from sport to business or philanthropy.”

Those attending the Geneva event included Taiwanese-born actress and Montblanc brand ambassador Kwai Lun Mei, French actor Pierre Niney, best known for his portrayal of Yves Saint Laurent in the movie of the same name, badminton champion and Montblanc China brand ambassador Lin Dan, and fashion blogger Adam Gallagher. 

Bohème Date Automatic Jewellery watch with a diamond pavé dial and red-gold bezel adorned with diamonds. It’s powered by a MB 24.14 automatic movement.

Casiraghi has a well-rounded resume. Her journalistic skills (very important for a luxury brand best known for its writing instruments) include contributing to publications as a writer and editor. As an environmental awareness advocate, she co-founded eco-friendly magazines, Above and Ever Manifesto, where she uses fashion, art, photography and design to raise consciousness of the endangered environment. She also co-founded Swoon Productions; a Monaco-based company that produces videos, documentaries and short films.

However, her greatest passion is in equestrian sports, and as an accomplished show jumper, she participated in several international competitions, including the Global Champions Tour. In 2010, she was appointed Honorary President of the Jumping International de Monte-Carlo. 

She also lends her support to charitable organizations in the Principality of Monaco where she lives and beyond. 

Casiraghi did not speak at either event. In a statement she said she is “thrilled to be collaborating with Montblanc, a luxury brand that stands for outstanding European craftsmanship, excellence in design and the finest quality pieces. With its heritage of sophistication, Montblanc excels at creating enduring pieces with a truly distinctive contemporary yet timeless style. The maison is also committed to the advancement of arts and culture, and has been on many occasions an active supporter of arts.”

This is the second time in recent years Montblanc has turned to the royal family of Monaco. In 2011, it came out with a jewelry collection, called Collection Princesse Grace de Monaco, as a tribute to Princess Grace and Monaco.

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