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Wednesday, March 18, 2015

Graff Unveils A ‘Fascinating’ $40 Million Interchangeable Jewelry Watch At Baselworld 2015

The Fascination

Last year for its inaugural Baselworld Graff Diamonds unveiled the $55 million “Hallucination” watch made of 110 carats of fancy colored diamonds.

It certainly was tough opening act to follow but the London-based luxury jeweler came close with “The Fascination,” a "transformable" watch covered in 153 carats of white diamonds (okay 152.96 carats). For those who may have found the Hallucination a little too pricey, this new watch is valued at a mere $40 million.

With the savings comes a bit of a twist. The pear shaped watch dial on the center of the diamond covered bracelet is removable and can be replaced with a 38.13 carat D Flawless pear shaped diamond, cut and polished by Graff. When the center diamond isn’t in use on the bracelet it is placed on a shank of a ring. So a woman can wear a pure diamond bracelet, wear an opulent diamond covered watch with a matching ring, or wear either piece by itself.

The company is calling it “The world’s most valuable transformable timepiece.” Compared to the Hallucination, one might also call it a value.

“The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways--adding a touch of magic to the jewel,” said Laurence Graff, founder and chairman of Graff Diamonds.

The Fascination is being exhibited at Graff’s Baselworld exhibition space, Hall 1.1, Stand D51.

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