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Friday, February 19, 2016

Daniel Craig’s Omega Seamaster Bond Watch Fetches $130,000

By Gretchen Friedrich, Jewelry News Network’s social media manager (a.k.a. Miss Moneypenny)

An Omega Seamaster 300, Bond Edition timepiece worn by Daniel Craig in the film, Spectre, sold for £92,500 ($131,813), shattering its high estimate of $28,000.

The watch was part of a special charity auction of 24 pieces of memorabilia from the 24th installment of the James Bond series at Christie's King Street, London. Ten lots sold at the auction raising more than 2 million British pounds ($2.87 million) for Doctors Without Borders (Médecins Sans Frontières).

The Omega Seamaster 300, Bond Edition is the first limited edition Bond model produced by Omega. There were 7,007 released to the general market at a price of $7,500. Omega, the official watch of James Bond for 50 years, remastered this version with an ode to the original timepiece worn by Sean Connery during his stint as the famous spy. 

Omega Seamaster 300, Bond Edition timepiece worn by Daniel Craig

The NATO strap, the "lollipop" second hand, the presentation box that resembles a lockbox and the casing are all reminiscent of those seen in the early Bond movies. 

Selling the watch at such a price is certainly a coup for Christie's, but what does it mean for the watch market in general? 

Brian Walker, VP of marketing for Shreve, Crump and Low, who carries the Omega line in their flagship store in Boston, says it’s a positive signal for collectors. 

“Generally, when a watch at auction realizes an extraordinary hammer price such as the six-figure number for the Seamaster Bond piece, it excites the demand and increases resale value for the piece on the secondary market, especially on a limited-edition model.”

In other words, there could be some “shaken, not stirred” activity on Omega Bond watches currently in circulation. Cheers

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  1. Great! I'm wearing my 25th anniversary Omega Speedmaster Professional.