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Sunday, June 26, 2016

Video: L’Dezen Celebrates Five Years

Payal Shah, founder of L'Dezen jewelry

Five years ago armed with a degree in architecture, a family business in the diamond industry, an obsession with entrepreneurship and a passion for design and fashion, 21-year-old Payal Shah created the L’Dezen fine jewelry brand.

The Hong Kong-resident became the ambassador of the brand, exhibiting at tradeshows around the world, becoming involved with the jewelry industry and consumers, and designing and producing diamond-centric jewels at a rapid pace. She has also amassed a huge social media following, showing the way for young and old to become enamored with fine jewelry. She also somehow found the time to get married.

I met Payal about five years ago, first at a trade show associated with Las Vegas jewelry week and then later in the year at the annual September Hong Kong Jewellery & Gem Fair. I see her annually at these two events now. This blog at the time we first met was only a year old, so in a sense we were both just starting out. She explained to me her business and brand concepts and her designs based on sliced and rose-cut diamonds seemingly weaved into colorful 18k gold. Her pieces are often big and bold with unusual shapes that vary greatly. 

She impressed me enough that I first wrote about her on this blog and then later after I became the jewelry and watch correspondent for the Forbes website, where she has appeared since.   

Five years later the brand with the faux French name is worn by international celebrities and sold through retailers and online throughout the world. She also produced this video below.

There are still markets to capture and no doubt this smart, savvy and fashionable entrepreneur behind this strong and growing brand has a plan to do this. There’s little doubt her winning formula will continue to be successful.

Please join me on the Jewelry News Network Facebook Page, on Twitter @JewelryNewsNet, the Forbes website and on Instagram @JewelryNewsNetwork 

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