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Wednesday, August 9, 2017

House Of Garrard Opens Its First Boutique In Shanghai

The entrance of the new Garrard boutique in Shanghai

The House of Garrard has set up a shop in Shanghai to introduced Chinese citizens and tourists to the heritage of the world’s longest serving fine jeweler, while browsing the collections that include bridal jewelry, tiaras and rare gems. 

The boutique is located in the Bund district in the longest baroque style building in China built in 1911, which also happens to be the same year that Garrard opened its flagship store in London. 


To celebrate the launch of the boutique, the British jeweler has drawn inspiration from its heritage and created a selection of one-of-a-kind pieces exclusive to Shanghai. The Emerald Ivy suite is a combination of emeralds and brilliant diamonds consisting of earrings, bracelet and a transformable necklace that can be worn in three different ways. In addition, there’s the Eternal Fringe suite, a necklace and earring combination containing more than 40 carats of diamonds, and the Azalea Tiara, an all-diamond headpiece that reflects the romantic royal heritage of Garrard.

The Emerald Ivy transformable necklace

Other lines housed in the new boutique include Garrard’s iconic Wings collection and the new Enchanted Palace collection, a whimsical and modern take on the Great Exhibition of 1851, held in London. Garrard has a strong reputation for designing bespoke pieces and this will continue in Shanghai with clients being able to work with the London design team to create one-offs.

“We are incredibly proud and excited to be bringing The House of Garrard directly to the Chinese market with the opening of our Shanghai boutique,” said Joanne Milner, CEO of The House of Garrard. “We are confident that our iconic collections and bespoke designs, coupled with our long standing British heritage will find a happy home in one of the most dynamic and exciting cities in the world.”

A rendering of the Azalea Tiara 

The House of Garrard is known for working closely with the British Royal Family throughout the jeweler’s storied history. First commissioned in 1736 by Fredrick, Prince of Wales, and appointed crown jewelers by Queen Victoria in 1943, Garrard has served each subsequent monarch since. The House has created iconic tiaras which are still worn at state occasions as well as the sapphire cluster engagement ring worn by Princess Diana and Catherine, Duchess of Cambridge. 

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