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The 12th edition of the China International Gold, Jewellery & Gem Fair – Shenzhen (held February 26 – March 1) welcomed 12,828 unique visitors from 76 countries and regions, up 103.5 percent from last year, according to UBM Asia, which organizes the annual jewelry trade fair at the Shenzhen Convention & Exhibition Center. The total number of visits (including revisits) rose by 90.2 percent to 14,620.
Celine Lau, UBM Asia director of Jewellery Fairs, attributed the dramatic increase in visitor traffic to the repositioning of the fair as a multi-faceted platform.
“In this edition, we strategically re-positioned the Fair as a multi-facetted platform to launch new products, get the latest market intelligence, build brands and source new products," she said.
UBM Asia added that it enhanced visitor promotion, helping boost the number of quality buyers. It invited large-scale local retailers in mainland China to source in the fair as well as trade buyer delegations. The trade buyer delegations included members of Chinese jewelry associations, provinces and cities from Guangdong, Tianjing, Sichuan, Dalian, Jiangxi and Taizhou.
Media coverage of the fair by the 140-plus local and overseas media representatives also played a role in boosting visitor numbers, the organizers said.
Nearly 400 exhibitors from 13 countries and regions, including Belgium, mainland China, Finland, Germany, Hong Kong region, India, Japan, Korea, Sri Lanka, Taiwan region, Thailand, United Arab Emirates and USA, attended the fair this year.
Mainland Chinese visitors totaled 11,269 from 31 provinces, autonomous regions and municipalities of mainland China. The top 5 sources of local visitors were Guangdong, followed by Zhejiang, Shanghai, Beijing and Shandong.
Visitors from overseas and Hong Kong region reached 1,559, up around 40 percent year-over-year. Sources of the top 10 buyers (excluding mainland China and Hong Kong region) were India, followed by Taiwan, USA, Russian Federation, Malaysia, Indonesia, Singapore, Korea, Australia, Canada and Italy.
The China International Gold, Jewelry & Gem Fair – Shenzhen, Southern China’s prime jewelry event, marks its 10th anniversary. This trade-show features over 350 exhibitors, including wholesale jewelry suppliers and manufacturers, from more than 14 countries including China, French Polynesia, Hong Kong, India, Japan, Korea, Macau, Poland, Russian Federation, Sri Lanka, Taiwan, Thailand, Turkey and the USA. The fair runs from February 10 - 13 at the Shenzhen Convention & Exhibition Center and includes finished jewelry, polished diamonds, pearls, colored gemstones, packaging and displays will be showcased, as well as jewelry-making equipment, tools and machinery. It is organized by UBM Asia Ltd., a leading trade fair company.Billed as the ‘City of Jewelry’ in China, Shenzhen is the country’s leading jewelry manufacturing, processing and trading center. Bolstered by its proximity to Hong Kong, Shenzhen has developed a complete jewelry production chain. It accounts for up to 70 percent of China’s jewelry production and 90 percent of China’s gold, platinum and diamond processing.Among the companies exhibiting, are Aspire Designs, APM Group, Fai Po Jewellery, Gandhi Enterprises, Gold Point Jewellery, Legrand Jewellery, KTL Jewelry, Man Sang Jewelry, Rio Pearl, Sunny Gems, Sky Jewellery, Shenzhen Zixinglin Jewelry, Xing Zhong Tai Gemstone, Yuanzhizuan Jewellery and Vetorisn Jewelry.The fair offers a variety of fine jewelry and raw materials, including:• Gold jewellery• Platinum jewellery• Silver jewellery• Pearl, diamond and gemset jewellery• Diamonds• Jadeite• Pearls• Gemstones• Machinery and equipment• Tools and technology• Packaging and display• Related products and services Other activities associated with the fair include “Gold Day,” hosted by the China Gold Association, which provides an opportunity to update themselves on the latest gold jewelry trends and market developments in China; a seminar on adding value by designing with eco-friendly materials; and factory visits.
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