A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Monday, October 25, 2010
Damiani Designs $2M Victoria Secret Diamond Bra
Lingerie retail brand Victoria's Secret unveiled its $2 million Bombshell Fantasy Bra Monday. Designed by Damiani, the once-off undergarment is made with 60 carats of diamonds and 82 carats of sapphires and topazes in patterns designed to evoke a heavenly display of swirling stars and constellations.
The bra consists of 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, set in 18k white gold. It took six Damiani craftsmen 1,500 hours of full-time labor to complete the wearable art.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.