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Monday, October 25, 2010

Damiani Designs $2M Victoria Secret Diamond Bra


Lingerie retail brand Victoria's Secret unveiled its $2 million Bombshell Fantasy Bra Monday. Designed by Damiani, the once-off undergarment is made with 60 carats of diamonds and 82 carats of sapphires and topazes in patterns designed to evoke a heavenly display of swirling stars and constellations.

The bra consists of 3,000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, set in 18k white gold. It took six Damiani craftsmen 1,500 hours of full-time labor to complete the wearable art.

Victoria's Secret Angel Adriana Lima has been chosen to wear the bejeweled bra, which is featured in the 2010 Victoria's Secret Christmas Dreams and Fantasies catalog and on the runway at the "Victoria's Secret Fashion Show" which airs November 30 on CBS.

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