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Tuesday, October 19, 2010

Timepiece Tuesday: TAG Heuer, Milus, Swatch

Tag Heuer 18k gold Carrera automatic chronograph up for auction at Bonhams
* TAG Heuer continues to celebrate its 150th anniversary with an auction and student design competition
* Milus Throws a Party
* Swatch Looks Back with its New Collection
* Magazine article questions the future of the wristwatch

Bonhams to Auction Rare Heuer Watches
The sale of the “Haslinger Collection” of fine and rare Heuer watches will take place December 15 at Bonhams New Bond Street, London. The auction house is working in partnership with TAG Heuer for this sale to celebrate the watch brand’s 150th anniversary.

This museum-quality single owner collection comprises more than 100 lots, including iconic models such as the Silverstone, Autavia, Carrera, Daytona and Monaco. Many are new-old-stock. The watches range in value from £1,500 to £15,000 ($2,355 to $23,556).

TAG Heuer also created a watch for this auction, based on the newly launched Silverstone model and the dial. It incorporates Jack Heuer's signature. All proceeds will be donated to the Green Cross International charity. Arno Haslinger will also donate his original Silverstone to this cause and Bonhams will add a further 20 percent to the hammer price.

View more photographs and information.

TAG Heuer, Parsons Student Watch Competition
Swiss luxury watch brand TAG Heuer and Parsons design school in New York are hosting a competition called the “Art of Watchmaking,” where product design students will reinterpret the iconic Monaco Automatic Chronograph, while learning the intricacies of haute horology.

The eight-week competition combines student collaboration in the design studio with mentorship from TAG Heuer master watchmakers, culminating in the selection of three winning timepiece designs and the potential for TAG Heuer to produce the top design as a limited-edition piece. Many aspects of the timepiece are open to interpretation. However, students cannot alter the distinctive shape of the Monaco’s case.

The general public will be able to vote for its favorite creation on TAG Heuer’s Facebook page. Awards will be given in mid-November to the first, second and third-place winning teams.

Milus Celebrates its Arrival in Spain
Swiss luxury watch brand Milus hosted an event at the Palacio de Fernan Nuñez in Madrid to celebrate its arrival in Spain. The September 30 event was attended by 230 retailers, journalists, timepiece aficionados and collectors.

Milus unveiled its timepiece and accessory collection, including the Tirion Répétition Minutes, the Tirion and Merea TriRetrograde lines and the cufflinks with the 360°displayed in showcases placed in midst of the guests throughout the halls of the ancient palace for an up-close and highly personal view.

Notable guests included Remedios Cervantes, actress and former Miss Spain (pictured wearing a Milus Merea TriRetrograde), David Meca, swimmer and TV presenter, and Lorena Van Heerde, model and former Miss Spain.

A Large Colorful Collection from Swatch
The Swiss watch giant has gone retro by introducing a new men’s watch collection based on its legendary Swatch Gents Original. 

Who Wears Watches Anymore?
This is the question posed by The Atlantic magazine as it questions the future of wristwatches in an increasingly digital world.

1 comment:

  1. hi. I saw the picture of the Tag Heuer 18k gold Carrera automatic chronograph above. could someone tell me where I can buy this whatch? Thank you for help.