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Thursday, April 28, 2011

Jessica Alba to Star in Piaget’s Possession Collection

Piaget has tapped actress Jessica Alba as an ambassador for its new Possession jewelry collection.

The Swiss luxury jewelry and watch brand used Alba on a multi-media campaign to promote the jewelry line. To create the imagery, Piaget commissioned photographer, Patrick Demarchelier, stylist Brad Goreski, make-up artist Lauren Andersen and hair stylist, Renato Campora.

The team created six distinct looks, each showing a different side of Alba, the company said, from a chic and casual look in a soft, relaxed sweater; or looking sexy, sharp and sophisticated in a leather blazer. Piaget’s Possession jewelry provided the accent for each in layered pieces along with the mix of white, yellow and rose gold. A video of the photo shoot in New York appears on the Piaget website.

Alba is a Golden Globe nominated actress who is known for her starring roles in movies such as
“Fantastic Four,” “Sin City.” She regularly graces the covers of top fashion magazines around the world. The wife and mother also supports several causes and charities, including Baby2Baby and Safer Chemicals Healthy Families.

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