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Wednesday, April 6, 2011

Tissot’s Interactive Window Display at Harrods

Those of you who read this website regularly know that Swiss watchmaker Tissot has been using augmented reality displays to market its products at department stores and online. This time, the famous Harrods department store in London gets the interactive treatment.

The company is showcasing its Ladies and T-Touch collection in one of Harrods window displays on Brompton Road as part of the store’s new promotion celebrating all things Swiss. The window display allow consumers to virtually “try on” watches by placing a paper band around their wrist and showing it to the interactive display screen on the window. The fully interactive touch screen allows these potential customers to engage with a wider range of Tissot watches than in the past.

The augmented reality display, which began April 1, is live and fully interactive on weekends between 12 p.m. and 6 p.m. The display will be in place till April 24.

As part of the promotion, customers have the opportunity to win a Tissot Jungfraubahn watch and a holiday to Jungfraujoch to witness the mountain panorama in Switzerland.

The display is provided by London-based Holition, which specializes in 3D and augmented reality applications online, in-stores and at live events for luxury retailers and brands.

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