A Celebration of Jewelry and the Business Behind the Beauty
Leibish & Co
Thursday, May 5, 2011
Blue Nile Sets First Quarter Sales Record
Blue Nile, Inc. reported Thursday that net sales for the first quarter of 2011 increased 8.3 percent to $80.2 million, a first quarter record for the diamond and fine jewelry online retailer. Operating income for the quarter totaled $3.5 million. Net income totaled $2.4 million.
"We delivered record first quarter sales reflecting the strength of our consumer proposition and our relentless focus on perfecting the customer experience,” said Diane Irvine, Blue Nile CEO. “We remain focused on our key objective of building our business in the U.S. and internationally by investing in growth initiatives from product innovation and marketing to continued enhancement of the Blue Nile experience.”
First quarter financial highlights include:
* International sales grew 34.4 percent to $12.9 million, a record level for any first quarter in the company's history. Excluding the impact from changes in foreign exchange rates, international sales increased 28.1 percent.
* Gross profit for the quarter totaled $16.9 million, an increase of 7.1 percent. As a percent of net sales, gross profit was 21.1 percent compared to 21.3 percent for the first quarter of 2010.
* Selling, general and administrative expenses for the quarter were $13.4 million, compared to $12.2 million in the first quarter of 2010. This figure includes stock-based compensation expense of $1.7 million, compared to $1.8 million in the first quarter of the prior year.
The Seattle-based company in its guidance said it expects In its second quarter net sales to be between $82 and $85 million.
This blog is for those who are passionate about jewelry and watches and want to learn more about the industry. It's a place to find the best new products from all over the world and the latest news about the business of jewelry, watches and luxury. Readers gain a backstage pass to the glamour, fun and difficulties of the industry.
I am a freelance writer and editor who covers the luxury jewelry and watch industry for several publications, including Forbes.com the Financial Times, Hong Kong-based JewelleryNetAsiaand the Italian jewelry magazine, VO+. In addition, I have my own blog covering the jewelry and watch industry, Jewelry News Network.