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Saturday, May 14, 2011

Graff, Blancpain among Top-Rated Luxury Brands

Heart-shaped diamond necklace by Graff.

The Luxury Institute released its 2011 Luxury Brand Status Index survey of wealthy U.S. consumers. Watches, jewelry and automobiles (selling for at least $100,000) were rated on a one-to-ten scale by consumers who earn at least $200,000 a year. The top three brands in each category follows:

Blancpain L-Evolution
Jewelry
Graff 8.38
Buccellati 8.19
Asprey 8.05


Watches
Blancpain 8.35
Rolex 8.01
Vacheron Constantin 7.85

Ultra-Luxury Autos
Maybach 8.44
Bentley 8.32
Bugatti Veyron 8.22

Brands were rated based on quality, exclusivity, social status and overall ownership experience. In addition, these affluent consumers based their selection on price worthiness, their willingness to recommend it and the likelihood they'll buy it next time they make a purchase in the category.

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