Asteria Colored Diamonds

Asteria Colored Diamonds


TechForm Platinum Jewelry Casting

Leibish & Co

Wednesday, August 31, 2011

Jessica Simpson, Zale to Launch Jewelry Collection

Jessica Simpson will launch a diamond fashion jewelry collection available at Zale Corp. branded stores beginning in October.

The Dallas-based jewelry retailer made the announcement Tuesday. The Jessica Simpson collection will feature rings, earrings, pendants and bracelets, available in a range of affordable price points, the company said. Simpson’s collection will be offered exclusively at Zales Jewelers, Zales Outlet and Peoples Jewellers stores in the U.S., Canada and Puerto Rico.

In addition to being an internationally known recording artist, actress and television personality, Jessica Simpson has established herself as a fashion designer. The Jessica Simpson Collection extends into 22 product categories including shoes, apparel, accessories and fragrances.

“I have always wanted to design fine jewelry and am very excited to launch a new collection exclusively at Zale,” Simpson said in a statement. “Jewelry is a very personal expression that celebrates who you are and this collection is very much a reflection of who I am.”

Zale Corp. is a leading specialty jewelry retailer in North America. Its brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewellers and Mappins Jewellers and Piercing Pagoda.