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Wednesday, November 30, 2011

Record Setting Cyber Monday

Cyber Monday reached $1.25 billion in online spending in the U.S., up 22 percent year-over-year, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold, according to comScore, a firm that specializes in measuring digital data.

“Cyber Monday was yet another historic day for e-commerce,” said Gian Fulgoni, comScore chairman. “While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”

Cyber Monday’s sales growth was driven by an increase in both the number of buyers (up 11 percent) and the average spending per buyer (up 9 percent), the Reston, Va.-based firm said. Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

Half of dollars spent online at U.S. Web sites originated from work computers, up slightly from last year, comScore reported. Buying from home comprised the majority of the remaining share (43.2 percent) while buying at U.S. Web sites from international locations accounted for 6.6 percent of sales.

For the first 28 days of the holiday season (November 1 – 28), $15 billion has been spent online, a 15-percent increase versus the corresponding days last year.

Cyber Monday is a marketing term for the Monday immediately following Black Friday. Shop.org, an association of multi-channel retailers was the first to use the term in 2005 after retailers discovered that online sales increased on that particular day. In 2006, Shop.org launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals. Cyber Monday is now one of the biggest online shopping days of the year.

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